But dating and matrimony apps are broken
Over the years, hundreds of dating and matrimony platforms have allowed people to create their profile with the least amount of information and no face or KYC verification. Profile quality was compromised for user growth.
Limited user data weakens matchmaking algorithms. Accurate recommendations need richer, more detailed information about the user.
Most apps try to be everything for everyone, but that only breeds confusion. Mixed intentions lead to mismatched expectations and wasted time.
Users often get trapped in an endless loop – scroll, swipe, ghost, repeat. The sea of options has made everyone tired. Every single action has started to feel like a lot of work.
Apps create artificial hope (“3 people liked you! Find out now”) or pressure users to upgrade for better matches. These manipulative premium plans are more about revenue than results.
We got pretty tired of this loop and decided to do something about it.